What is one way that a company can develop a differentiated and clear brand to help make sales easier?

To help small business owners multiply their sales through effective marketing strategies, we asked company founders and business professionals this question for their best advice.

Here are 14 effective methods for developing a clear brand and drive sales:

• • Share client case studies
• • Call attention to differentiators
• • Follow up to build trust
• • Match marketing and sales goals
• • Make your values clear
• • All hail the brand style guide
• • Create a consistent playlist
• • Provide exceptional customer service
• • Do one thing differently
• • Concentrate on core values
• • Focus on corporate citizenship
• • Be an outlier in social media
• • Know your customer values
• • Create a customer avatar